Irish business has turned Paddy’s Day in the US into a branding masterclass

Irish business has turned Paddy’s Day in the US into a branding masterclass

The one-man brand and US president, Donald Trump, considers himself to be one of the worlds truly great marketers. He has a point. Think of all the nonsense he sold the US people during the 2016 election, and they bought it. Only an ethically unburdened, sava…
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